Category Archives: Event marketing strategy

Casablanca Hire has become one of the event industry leaders to secure a .London domain name!

Casablanca-Hire-Dot-London-Pioneers wp

During an exclusive ‘priority period’ Casablanca Marquees was able to secure five .London domain names in what could be a pioneering move to appeal to potential customers in and around London and has trademarked its business name and logo, giving it priority for these new generic Top-Level Domains.

As London’s premier event hire company it is only right that that the industry-leading company pioneers the new domain names as part of their overall marketing strategy. They are based in NW9 London and supply a whole host of event hire equipment, such as marquees, furniture and catering equipment for major corporate and private hospitality events around the capital and the South East of England.

Some 45 % of Casablanca Hire’s new customers come through their website and web presence. The team have tuned into this fact and secured the five different .london usernames to ensure all possible search terms are covered by potential customers.

Utilising their new domain names, such as and, the company is zoning in on a targeted, potential audience of customers looking for hospitality services in and around the capital.

Heath Meek, owner of Casablanca Hire, said: “Many of our existing customers found us by putting terms like ‘chair hire London’ into Google. Having a .london domain name will therefore give us a real competitive advantage as we believe .London could end up outranking .com and on search. As well as using it for our main company website we’ll also be using the other .London domains we’ve secured to build websites to target specific products within our markets.”

Due to Casablanca Hire’s forward thinking strategy the team was able to secure the .London domain names during the ‘priority period’. Now that this ‘priority period’ has closed it means that they will have leapfrogged other businesses and will be able to stay ahead of the curve.

Gordon Innes, Chief Executive of London & Partners, the Mayor’s promotional company for London which runs the Dot London domain, said: “We want Dot London to become the domain of choice for the city’s business community so I’m delighted that Casablanca Hire has chosen Dot London for its new website. Anyone searching for event hire in the capital will clearly see Casablanca’s London credentials. I hope it’s a badge the company will wear with pride.”

This certainly fits in with Casablanca Hire’s standing as London’s premier event hire and hospitality company, in addition to the fact the company has built its reputation on serving the people of London – and the surrounding areas in the South East – meaning it will become more accessible to Londoners.

Heath Meek adds, “As a proud London-based company serving Londoners we really wanted to be one of the first companies to buy a .London domain.”

So if you’re intrigued about the new domain names, or even if you want more information on the services provided by Casablanca Hire for your event or special occasion, don’t forget to check out their new .london websites – which should be appearing at the top of a search engine near you!


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